Connect Meta Conversions API (CAPI)

Last updated: March 18, 20266 min readIntermediateBrandDeveloper

Meta Conversions API (CAPI) enables server-side event tracking that works alongside or independently of the Meta Pixel. Arqam360 forwards consent-compliant events to Meta.

Prerequisites

A Meta Business Manager account
A Meta Pixel ID
A CAPI access token (generated in Meta Events Manager)
An Arqam360 Pro or Managed plan

Go to Integrations

Navigate to Integrations tab in your Arqam360 dashboard.

Select Meta CAPI

Click the Meta Conversions API card and click 'Connect'.

Enter credentials

Provide your Pixel ID and CAPI Access Token.

Test the connection

Click 'Test Connection' to verify events reach Meta.

Enable

Toggle the integration to active.

Meta CAPI configuration — The Meta CAPI connection form with Pixel ID and access token fields.

Meta CAPI connection modal — Enter your Pixel ID and access token to connect Meta Conversions API.

Visitors who decline marketing

When a visitor declines marketing consent, Arqam360 sends nothing about them to Meta: no event, no IP address, no browser details. Only visitors who accepted marketing are forwarded. There is nothing to configure.