Configure Routing Rules
Routing rules give you fine-grained control over how consent events and data flow to your connected integrations. Rules are evaluated in priority order and determine whether events are forwarded, blocked, or transformed.
What Are Routing Rules?
Routing rules are conditional logic that evaluates each consent event and decides where it should be sent. Without rules, all events are forwarded to all connected integrations. Rules let you be selective.
Rule Conditions
- Jurisdiction — Match visitors from specific regions (EU, Saudi Arabia, UAE, etc.)
- Consent State — Match specific consent choices (analytics granted, marketing denied)
- GPC — Match visitors with Global Privacy Control enabled
- Domain — Match events from specific domains
Rule Actions
- Forward to specific platforms — Send only to selected integrations
- Block — Prevent forwarding to specific platforms
- Transform — Modify event data before forwarding (e.g., strip PII)
Go to Routing Rules
Navigate to Integrations → Routing Rules tab.
Click 'Create Rule'
Open the rule builder.
Define conditions
Set the conditions that trigger this rule.
Set actions
Choose what happens when conditions match.
Set priority
Higher priority rules are evaluated first.
Enable
Toggle the rule on.
Decision Audit Log
Every routing decision is logged with the rule that matched, the outcome, and latency. View these in the Decision Log tab. Logs are retained for 90 days.
Next Steps
Was this article helpful?