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Server-Side Events

First-Party Data Collection, Done Right

Collect events, resolve identities, and route consented data to every ad platform — server-side. No cookie dependency.

142K

Events/day processed

10

Platform connectors

23ms

Avg latency

Event Pipeline

Sources

Meta Pixel
Google Ads
TikTok

PROCESS

Destinations

Meta CAPI
sGTM
GA4

Built for MENA merchants

Fashion
Electronics
Beauty
Food & QSR
Grocery
Jewelry

Server-side event forwarding to

Meta CAPIGoogle Tag Manager (sGTM)Google Analytics 4Google Enhanced Conv.TikTok Events APISnapchat CAPILinkedIn Conv. APIHubSpotMixpanelBigQuery

Distribution channels, merchant verticals, and integration targets. Named customer case studies are added as merchants opt in.

The Problem

Your client-side tracking is dying

Browsers are blocking cookies, ad blockers strip your pixels, and privacy regulations limit data collection. Your ad platforms are going blind.

67%

Of browsers block 3P cookies

Browsers are killing cookies

Safari ITP, Firefox ETP, Chrome Privacy Sandbox — every major browser now limits tracking. Third-party cookies are dead.

42%

Of users run ad blockers

Client-side pixels leak data

Ad blockers strip your Meta Pixel and Google tags before they fire. You're paying for conversions you can't track.

3-5x

Higher CPA without signals

Can't optimize what you can't measure

Without conversion signals, Smart Bidding fails, ROAS drops, and you waste budget on audiences that already converted.

How It Works

From SDK to ad platform, fully server-side

Three layers working together to replace fragile client-side tracking with reliable, consented data flow.

Lightweight SDK, zero cookie dependency

  • First-party event collection
  • Custom events & e-commerce tracking
  • Works with any website or platform
  • Buffers events before init
app.js
// Track any event
dataiq.track('purchase', {
value: 249,
currency: 'SAR'
});

One customer, one profile — across every device

  • Deterministic matching on email/phone
  • Probabilistic on device fingerprint
  • Cross-session identity merge
  • GDPR-compliant identity graph
Identity Resolution
?

Anonymous

anon_7f3a9b2c

Sara Al-Rashid

sara@example.com

Merged

Events route server-side, every time

  • BullMQ-powered queue with retry
  • Circuit breakers prevent cascade failures
  • Policy engine controls data flow
  • Full routing decision audit trail
Event Pipeline

Sources

Meta Pixel
Google Ads
TikTok

PROCESS

Destinations

Meta CAPI
sGTM
GA4
Integrations

10 platform connectors, zero maintenance

Events are transformed per-destination and delivered server-side with retry logic and circuit breakers.

⬡

Meta CAPI

S

sGTM

G

GA4

♪

TikTok

👻

Snap

in

LinkedIn

H

HubSpot

M

Mixpanel

BQ

BigQuery

EC

Enhanced Conversions

Up and running in minutes

Three steps to replace fragile client-side pixels with reliable server-side data.

1

Install the SDK

Add a single script tag to your site. The lightweight SDK buffers events and respects consent state automatically.

2

Connect your platforms

Add your platform credentials in the dashboard. The pipeline handles authentication, payload transforms, and rate limits.

3

Events flow server-side

Every consented event is queued, transformed per-destination, and delivered with retry logic. No client-side leaks.

Early Results from MENA Businesses
"The server-side pipeline recovered 43% of our Meta conversions lost to browser blocking. It basically runs itself."
SM

Sara M.

Growth Lead, Fashion e-commerce

Riyadh, SA

+43% signal recovery
10 platforms connected
23ms avg latency
Complete Suite

Works with the Arqam360 Suite

Every product integrates seamlessly — data flows between them so you don't have to.

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Stop losing data to browser restrictions

Replace fragile client-side pixels with a server-side data layer that works with every browser, every ad blocker, every regulation.