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Audience Activation

Audiences Built on Consented, First-Party Data

Build segments from behavioral events, sync consent-aware audiences to ad platforms, and suppress opted-out users — automatically.

94%

Match rate

Real-time

Segment sync

Full

Audit trail

Segment Builder
Live
consent.marketing=granted
AND
events.purchase≥2
AND
countryinSA, AE, KW
The Problem

Your audiences are broken

Consent changes break targeting, manual syncs waste hours, and you risk fines by targeting users who opted out.

23%

Of audiences contain opted-out users

Audiences break when users opt out

When a user withdraws consent, their data should be removed from every audience. Most platforms don't handle this automatically.

4hrs

Weekly on manual syncs

Manual syncs waste hours

Exporting CSVs, uploading to ad platforms, waiting for processing — manual audience management doesn't scale.

€20M

Max GDPR fine

Compliance risk from unconsented data

Targeting users who withdrew consent violates GDPR and PDPL. Fines can reach 4% of global revenue.

Deep Dive

From segment to sync, consent-aware at every step

Build audiences from first-party events, push them to every ad platform, and automatically suppress opted-out users.

Build audiences visually, not with SQL

  • Drag-and-drop rule builder
  • Filter by events, properties, consent
  • AND/OR logic with nested conditions
  • Real-time audience size estimates
Segment Builder
Live
consent.marketing=granted
AND
events.purchase≥2
AND
countryinSA, AE, KW

Push audiences to every platform, automatically

  • Real-time sync to Meta, Google, TikTok
  • Incremental updates, not full list uploads
  • Retry with exponential backoff
  • Complete sync audit log
Audience Sync
Real-time
Meta AudiencesSynced
Google AdsSynced
TikTokSyncing...
LinkedInQueued

12,847

Users synced

94%

Match rate

2m ago

Last sync

Consent suppression, built in

  • Auto-exclude opted-out users from syncs
  • Re-add when consent is re-granted
  • Works across all connected platforms
  • Compliance evidence in audit trail
Consent Suppression

User withdrew consent

marketing = denied

Meta AudiencesRemoved
Google Customer MatchRemoved
TikTok AudiencesRemoved
Audit logged: 3 platforms suppressed at 2026-03-14T12:34:00Z

Three steps to consent-aware audiences

Connect your platforms, build segments, and let Arqam360 handle the rest.

1

Connect your platforms

Link your ad platforms in the dashboard. Arqam360 supports Meta, Google, TikTok, LinkedIn, and more.

2

Build segments

Use the visual rule builder to define audiences from events, properties, and consent state. No SQL required.

3

Sync & activate

Audiences sync in real-time. Opted-out users are automatically suppressed. Every action is audit-logged.

Early Results from MENA Businesses
"We reduced CPA by 31% by syncing consent-aware audiences instead of broad targeting."
OR

Omar R.

Head of Performance, Electronics retailer

Dubai, UAE

-31% CPA
94% match rate
Real-time sync
Complete Suite

Works with the Arqam360 Suite

Every product integrates seamlessly — data flows between them so you don't have to.

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Turn consent into competitive advantage

While competitors lose audiences to consent changes, your segments stay clean, compliant, and synced — automatically.