Build Audience Segments
Last updated: March 18, 20265 min readIntermediateBrand
Audience segments are dynamic groups of users defined by conditions on their events and properties. Segments auto-update as new events come in.
1
Navigate to Segments
Go to Audiences → Segments in your dashboard.
2
Click 'Create Segment'
Open the segment builder.
3
Define conditions
Add conditions based on events (e.g., purchased in last 30 days) or user properties (e.g., country = Saudi Arabia).
4
Preview membership
See how many users currently match your segment.
5
Save
Give your segment a name and save it.
Condition Types
You can combine multiple conditions with AND/OR logic. Conditions can be based on event occurrence (did/did not do X), event properties (amount > 100), user properties (country, plan), and time windows (in the last N days).
Segment Examples
- High-value customers — Purchased with amount > SAR 500 in last 30 days
- Cart abandoners — Added to cart but did not purchase in last 7 days
- Saudi visitors who consented to marketing — Country = SA AND marketing consent = granted
- Engaged users — More than 5 page views in last 14 days
Segments are evaluated continuously as new events arrive. There's no need to manually refresh — membership is always current.
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