Sync Audiences to Ad Platforms
Last updated: March 18, 20265 min readIntermediateBrand
Audience sync pushes your segments to connected ad platforms as custom audiences. This enables precise ad targeting based on your first-party data.
Supported Platforms
- Meta Custom Audiences (via CAPI)
- TikTok Custom Audiences (via Events API)
- Snapchat Custom Audiences (via CAPI)
- LinkedIn Matched Audiences (via Conversions API)
1
Create a segment
Build your target audience in the Segments tab.
2
Go to Audience Sync
Navigate to Audiences → Audience Sync.
3
Select segment and platform
Choose which segment to sync and to which platform.
4
Configure sync settings
Set sync frequency and mapping options.
5
Enable sync
Toggle the sync on. Initial sync may take a few minutes.
Sync Audit Trail
Every sync operation is logged in the AudienceSyncLog. You can see when each sync ran, how many users were added/removed, and whether it succeeded.
Audience sync only includes users who have given marketing consent. Users who deny marketing consent are automatically excluded from synced audiences.
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