Set Up Triggered Flows
Last updated: March 18, 20265 min readIntermediateBrand
Triggered flows are event-driven automations. When a specific event occurs, a flow can fire a webhook, add the user to a segment, or remove them from one.
What Are Triggered Flows?
A triggered flow watches for a specific event (e.g., 'purchase', 'consent_update', 'page_view') and automatically executes one or more actions when that event fires.
Available Actions
- Fire a webhook — Send event data to any URL
- Add to segment — Add the user to a specific segment
- Remove from segment — Remove the user from a segment
1
Go to Flows
Navigate to Audiences → Flows in your dashboard.
2
Click 'Create Flow'
Open the flow builder.
3
Select trigger event
Choose which event triggers this flow.
4
Add actions
Define what happens when the event fires.
5
Enable
Toggle the flow on.
Test your flow by triggering the event manually and checking the webhook delivery or segment membership change.
Was this article helpful?