Getting Started with Audiences
Last updated: March 18, 20265 min readBeginnerBrand
Audiences is Arqam360's audience activation layer. It builds on server-side event data to create audience segments and sync them to your ad platforms.
What is Audiences?
Audience activation takes the events and identity data from server-side events and lets you build audience segments, sync them to ad platforms such as Meta Custom Audiences, and trigger automated flows.
Key Features
- Audience Segments — Build dynamic segments based on events and user properties
- Audience Sync — Push segment membership to ad platforms automatically
- Triggered Flows — Automate actions when specific events occur
- Consent-Aware — Only activates data for users who've given consent
1
Set up server-side events first
Audiences requires server-side event data. Install and configure the events SDK.
2
Create your first segment
Go to Audiences → Segments and define an audience based on events or properties.
3
Connect an ad platform
Set up an integration to sync your segment to (Meta, GA4, etc.).
4
Enable sync
Toggle audience sync for your segment.
Audiences is only available if you have server-side events set up and events flowing. The richer your event data, the more powerful your segments.
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